Find out exactly which problem we’re trying to solve—using personas discovered throughout the life of the product. I ask questions. You should too.
If applicable, observe the user performing their tasks, and devise workflows that incorporate discoveries.
Craft concepts with wireframes and mockups at the appropriate fidelity.
Take concepts to the customer. Test the concepts to validate the hypotheses. Evaluate whether or not the hypothesis has been validated, and make iterations. Repeat.
Keep the project on the rails and work closely with Dev Team to ensure proper implementation. Keep a close ear on customer feedback and quickly iterate on problem areas that may (and likely will) arise.
I'm a photographer, visual, and UX designer. I started my professional career as a web designer and as my career progressed, so did a natural shift towards UX. I enjoy developing solutions to the problems that face our users, and to me, the conversations surrounding these problems; I regard as dreaming for the possibilities. It is the possibilities that excite me along with the instant gratification of seeing one of these possibilities gain traction—and then nurturing these ideas from seed form to fully-grown.
Nowadays, my design interests have broadened, stretching past singular mediums (like digital and print) into the physical world. Every touchpoint that a person could possibly have with your brand—service design, industrial design, communication strategy…everything.
My career objective is to positively affect the way people work, play, consume, and connect with people through data-inspired problem solving. The idea of empowering people is what gets me out of bed every morning.