Hello
my name is
I design systems and strategize for scalability
My approach combines deep user research with systems thinking to solve complex B2B challenges, leading cross-functional teams to deliver measurable business impact.
Selected case studies
Focused on B2B fintech, martech, and developer tools with proven scale and impact.
Paper chasers
2024
Strategizing for efficiency with PM, Financial Analysts and Users to deliver a major timesaver to ease analysis of payroll for Network Companies.
User Research
Systems Thinking
Productivity
Epiphanies
2022
The data said our users weren't who we thought they were. So we had to pivot. Check out how I worked with Software Engineer customers to build an observability platform.
User Research
Systems Thinking
Information Architecture
Guiding principles
My strength is in exploration, searching for multiple parallels for the quick win and refining approach using the best options (or a combination of them). These are the principles I operate by:
I think in systems
Horizontally and vertically. There are ripple effects that breed opportunity to affect more pieces positively. I strategize for platforms and frameworks—sometimes individual features, but every solution considers the ecosystem of what's in place, and what could be.
Good design comes with a promise
Design decisions drive business outcomes. I operate at the intersection of user needs and enterprise objectives, translating market opportunities into scalable product experiences that measurably impact the bottom line.
Less cowbell is more cowbell
I work within technical limitations to drive innovation, and find creative approaches that turn constraints into competitive advantages.
Doing the knowledge before speaking
User research informs business strategy, not just feature requirements. I conduct research that reveals new market opportunities, challenges fundamental assumptions, and provides C-level leadership with actionable insights for competitive positioning.
Each of these principles create the right amount of spacing to keep things open for scalability, and the creation of delightful items for discoverability.